4 Years Bachelor of Business Studies (BBS)

Financial Accounting I is an introductory course that provides students with the fundamental concepts and principles of accounting. It focuses on the preparation, interpretation, and analysis of financial statements, helping students understand how businesses track and report their financial performance. This course lays the foundation for advanced accounting studies and real-world financial decision-making.

What are Natural Sciences?

Natural Sciences explore the fundamental principles governing the physical world and the environment. This field of study encompasses various disciplines that seek to understand natural phenomena through observation, experimentation, and analysis. The two major areas covered in this course are Physical Sciences and Environmental Studies.

Business Law is a fundamental subject that provides a comprehensive understanding of the legal principles governing businesses and commercial transactions. It helps students and professionals navigate the legal framework that affects business operations, including contracts, corporate structures, employment laws, intellectual property, and regulatory compliance. Understanding business law is crucial for making informed and legally sound business decisions.

In today’s digital age, technology plays a vital role in business operations. Computer Application in Business focuses on how businesses use computer technology to improve efficiency, decision-making, and productivity. This subject covers essential business software, data management, and digital tools that streamline business processes and enhance overall performance.

Marketing is the backbone of every successful business. Principles of Marketing introduces the core concepts, strategies, and techniques that businesses use to create value for customers and build strong brands. This subject explores how organizations identify market needs, develop products, set prices, promote their offerings, and distribute goods and services to target audiences.

Taxation is a fundamental aspect of financial management that affects individuals, businesses, and governments. This subject provides an in-depth understanding of tax systems, policies, and regulations that govern financial transactions. Taxation covers key concepts such as income tax, corporate tax, value-added tax (VAT), tax planning, and compliance with legal frameworks.

The Principles of Management course provides a comprehensive understanding of the fundamental concepts, theories, and practices that guide effective leadership and organizational success. Management is the backbone of any business, ensuring smooth operations, strategic decision-making, and efficient resource utilization. This subject explores key management functions, including planning, organizing, leading, and controlling, which are essential for achieving business goals.

Business Statistics is a crucial subject that equips students with the analytical tools needed to make informed business decisions. It involves the collection, analysis, interpretation, and presentation of numerical data to identify trends, solve business problems, and enhance strategic decision-making. Whether in finance, marketing, operations, or management, statistical techniques help businesses optimize performance and reduce risks.

Financial Management is a critical discipline in business that focuses on managing financial resources efficiently to achieve organizational goals. It involves planning, organizing, directing, and controlling financial activities such as procurement, investment, and risk assessment. This subject provides essential knowledge on financial decision-making, ensuring businesses remain profitable and financially stable.

Production and Operation Management (POM) is a vital area of business management that focuses on efficiently transforming inputs (raw materials, labor, and capital) into outputs (finished goods and services). This subject delves into the strategies, techniques, and processes involved in the management of production and operations within organizations. It ensures that resources are utilized effectively to enhance productivity, meet customer demands, and optimize operational costs.

Organizational Behavior (OB) is the study of how individuals, groups, and structures influence behavior within an organization. The field aims to understand and predict human behavior at work, helping businesses create a positive work culture, improve productivity, and enhance employee satisfaction. By focusing on the behavior of employees and their interactions with others, organizations can effectively manage change, improve communication, and optimize performance.

Cost Accounting is a specialized branch of accounting that focuses on capturing, analyzing, and controlling the costs associated with producing goods or services. It is a vital tool used by businesses to track, measure, and optimize their cost structure to ensure profitability and financial efficiency. By providing detailed insights into the various cost elements involved in business operations, cost accounting enables managers to make informed decisions, improve cost management practices, and drive financial performance.

Project Management is the art and science of planning, executing, and overseeing projects to achieve specific goals and objectives within a set timeline, budget, and scope. It involves applying knowledge, skills, tools, and techniques to project activities to meet project requirements effectively and efficiently. Whether in construction, IT, healthcare, or any other industry, project management plays a crucial role in ensuring that projects are completed successfully and contribute to organizational growth.

Human Resource Management (HRM) is the strategic approach to managing an organization’s workforce. It involves recruiting, training, developing, and retaining employees to enhance productivity and ensure organizational success. HRM plays a crucial role in fostering a positive work environment, aligning employee goals with business objectives, and ensuring compliance with labor laws and policies.

Management Information Systems (MIS) is a vital discipline that combines technology, people, and business processes to improve decision-making and operational efficiency in organizations. MIS helps businesses collect, store, analyze, and manage data to enhance productivity, optimize strategies, and support organizational goals.

International Business is a dynamic field that explores how companies expand and operate in global markets. It focuses on the complexities of cross-border trade, global economic policies, international finance, cultural differences, and market entry strategies. In an increasingly interconnected world, understanding international business is essential for companies to thrive in a competitive global economy.

Research Methodology is a systematic approach to conducting research, analyzing data, and drawing conclusions. It provides the framework for identifying problems, designing studies, collecting data, and interpreting results. This subject is essential for students, professionals, and researchers who aim to conduct high-quality research in various fields, including business, social sciences, and technology.

Management Accounting is a crucial discipline that helps businesses analyze financial data, plan strategies, and make informed decisions. Unlike financial accounting, which focuses on external reporting, management accounting provides internal financial insights that aid managers in budgeting, forecasting, and performance evaluation. This subject equips students and professionals with the knowledge and tools necessary to optimize business operations and drive profitability.

Marketing Management is the strategic process of planning, executing, and overseeing marketing activities to create, communicate, and deliver value to customers. It involves market research, branding, pricing, advertising, and customer relationship management to drive business growth and competitive advantage. This subject equips students with the knowledge and skills needed to develop effective marketing strategies in today's dynamic business environment.

The rapid advancement of digital technology has transformed the way businesses operate and how consumers conduct financial transactions. E-Commerce (Electronic Commerce) and E-Banking (Electronic Banking) are two critical components of the modern digital economy, enabling seamless online shopping and financial services. This subject provides a comprehensive understanding of online business models, digital payment systems, cybersecurity, and the role of financial technology (FinTech) in shaping the future of commerce and banking.

Strategic Management is the cornerstone of business success, guiding organizations toward achieving their long-term goals in an ever-changing competitive landscape. This subject focuses on the formulation, implementation, and evaluation of strategies that enable businesses to gain a sustainable competitive advantage. It integrates key concepts from finance, marketing, operations, and human resources to help organizations make informed decisions and navigate complex business environments effectively.