Introduction to Business

Course Objectives

This course aims to:
✔ Introduce the basic principles and concepts of business.
✔ Provide insights into different types of businesses and industries.
✔ Explain the role of entrepreneurship, marketing, finance, and management.
✔ Develop critical thinking and decision-making skills for business success.
✔ Familiarize students with global business trends and challenges.

Key Topics Covered

📌 1. Understanding Business & Economics

• Definition and importance of business.

• Economic systems and how they impact businesses.

• Supply, demand, and market structures.

📌 2. Types of Business Organizations

• Sole proprietorship, partnership, corporation, and cooperative businesses.

• Advantages and disadvantages of each business type.

• Business ownership and legal considerations.

📌 3. Entrepreneurship & Small Business Management

• Characteristics of a successful entrepreneur.

• Steps to starting a business.

• Business planning and funding strategies.

📌 4. Business Ethics & Corporate Social Responsibility (CSR)

• Ethical business practices and decision-making.

• Social responsibility and sustainable business operations.

• Legal and ethical challenges in the corporate world.

📌 5. Marketing Principles

• The 4Ps of Marketing: Product, Price, Place, Promotion.

• Consumer behavior and market research.

• Branding and advertising strategies.

📌 6. Financial Management

• Basics of accounting and financial statements.

• Profit, revenue, and cost analysis.

• Budgeting and financial planning.

📌 7. Human Resource Management (HRM)

• Recruitment, selection, and employee motivation.

• Organizational behavior and workplace culture.

• Leadership styles and team management.

📌 8. Business Operations & Technology

• Supply chain and inventory management.

• Role of technology and digital transformation in business.

• E-commerce and online business models.

📌 9. Global Business Environment

• International trade and globalization.

• Challenges and opportunities in global markets.

• Business regulations and policies.

Why This Course is Important?

This course equips students with the essential skills and knowledge needed to:
✅ Make informed business decisions.
✅ Understand economic and financial concepts.
✅ Develop entrepreneurial and leadership abilities.
✅ Adapt to modern business trends and technologies.
✅ Prepare for careers in business, management, or finance.

This subject is a foundational course for students pursuing business-related degrees and is also beneficial for aspiring entrepreneurs and professionals looking to strengthen their understanding of business operations.