Curriculum
Course: 4 Years Bachelor of Business Studies (BBS)
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Curriculum

4 Years Bachelor of Business Studies (BBS)

Text lesson

Micro Economics I

Course Objectives

This course aims to:
✔ Develop an understanding of basic economic concepts and theories.
✔ Analyze how individuals and firms make economic decisions.
✔ Explain the role of supply and demand in market equilibrium.
✔ Study the effects of government policies and market structures on the economy.
✔ Provide knowledge on consumer behavior, production, and cost analysis.


Key Topics Covered

📌 1. Introduction to Microeconomics

  • Definition and scope of microeconomics.

  • Differences between microeconomics and macroeconomics.

  • Importance of microeconomic analysis in daily life.

📌 2. Demand and Supply Analysis

  • Law of Demand: Why do consumers buy more when prices fall?

  • Law of Supply: How do producers respond to market changes?

  • Market equilibrium and price determination.

  • Factors affecting shifts in demand and supply curves.

📌 3. Consumer Behavior and Utility Theory

  • Law of Diminishing Marginal Utility.

  • Consumer choice and budget constraints.

  • Indifference curves and consumer equilibrium.

📌 4. Production and Costs

  • Short-run and long-run production functions.

  • Law of Diminishing Returns and economies of scale.

  • Cost structures: Fixed, Variable, Average, and Marginal Costs.

📌 5. Market Structures

  • Perfect Competition: Many sellers, identical products.

  • Monopoly: One seller dominates the market.

  • Monopolistic Competition: Many sellers with differentiated products.

  • Oligopoly: Few large firms controlling the market.

  • Price determination in different market structures.

📌 6. Factors of Production and Income Distribution

  • Land, labor, capital, and entrepreneurship.

  • Wage determination and labor market dynamics.

  • Role of capital and investment in economic growth.

📌 7. Market Failures and Government Intervention

  • Externalities: Positive and negative effects on third parties.

  • Public Goods vs. Private Goods.

  • Government policies: Taxes, subsidies, and price controls.

📌 8. International Trade and Microeconomic Policies

  • Comparative advantage and trade benefits.

  • Tariffs, quotas, and trade restrictions.

  • Effects of globalization on microeconomic behavior.


Why This Course is Important?

This course helps students:
✅ Develop critical thinking and problem-solving skills.
✅ Make informed financial and business decisions.
✅ Understand pricing strategies and market trends.
✅ Gain insights into consumer behavior and economic policies.
✅ Prepare for careers in economics, business, finance, and policymaking.

 

Microeconomics is essential for anyone interested in understanding how small-scale economic activities contribute to the larger economy and how businesses and individuals optimize resources for maximum efficiency and profit.

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